Oil & Gas
Customer & Market Due Diligence of Upstream Oil & Gas Protective Solutions Provider: Establishing Market Size and Growth Opportunities in OCTG Market
Conducted 4-week customer & market due diligence to: (1) establish outlook for North America oil & gas drilling; (2) estimate market size and growth for new and reconditioned protective products; and (3) evaluate target’s competitive positioning. For this effort, Gotham interviewed 150+ customers and competitors, leveraged our proprietary industry knowledge base, performed extensive primary and secondary research to pin down oil & gas drilling dynamics, and developed a detailed bottom-up model for market sizing and growth. As a result of Gotham’s findings, our client confidently pursued and closed the transaction.
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Customer & Market Due Diligence of Leading HSE Services Company: Understanding Market Dynamics/Size as Key Input to Round 2 Bid Decision
Conducted customer interviews and market research to validate company’s business model of providing outsourced services to the energy industry. Effort included interviewing (unsolicited) 84 current and potential customers, researching 5 product families and 7 industry sectors to establish service requirements, and building bottom-up market sizing model for this early stage outsourcing market. PE client ($9+B under management) purchased the company and able to increase the top-line by 50% within the first year.
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Customer & Market Due Diligence of Fluid Power Equipment Company: Assessing Adjacent Market Growth Opportunities in Several Technically-complex Niches
Conducted customer & market due diligence to validate adjacent market growth opportunities, including offshore oil & gas, forestry, marine, and civil infrastructure and other end-markets under consideration. Interviewed 150+ competitors, customers, prime contractors, and other key value chain participants, researched complex technical requirements, and leveraged government and industry data to develop a robust fact base, including size/growth models for each end-market, geographic gap analysis, and profiles of key competitors/potential acquisition targets. Based on Gotham’s findings and recommended expansion strategy, PE client closed the deal and is pursuing an acquisition to fill a key geographic gap.
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Customer & Market And Operational Due Diligence Of Leading Propane Distributor: Determining Branch-level Margin Expansion Opportunities And Market Position
Conducted 2-week customer & market and operational due diligence to: validate capture of pricing and operating efficiencies at acquired companies; establish local market dynamics and target’s competitive positioning; and assess regulatory and substitution threat. Gotham: surveyed ~750 propane consumers in target’s service areas; identified/profiled key competitors and conducted 32 competitor interviews in target’s local markets; analyzed zip-code-level propane supply, consumption, pricing, and heating degree day trends; determined pricing optimization and segmentation opportunity; assessed substitution threat from natural gas, electricity, and heat pumps; and analyzed pricing, delivery, and backoffiice expenses at 25+ acquisitions. Comfortable with the target’s opportunity to acquire family-owned local propane distributors and capture pricing/operations improvements, our client was able to move forward with an aggressive but well-informed bid.
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Customer & Market Due Diligence Of Fabricated Metal Products Manufacturer: Establishing Impact Of Mining Market Cyclicality And Competitive Differentiation
Conducted a 3-week customer & market due diligence to establish the target’s competitive positioning and recessionary risk in the mining end-market. To this end, Gotham: conducted 52 interviews with and 171 online surveys of mining executives, fleet business directors, and engineers; established macro mining tends; developed a mining truck fact pack; built a market sizing model to project mining truck demand; created a mining recession model; built a mining parts provider competitive landscape; and assessed the small crawler crane market and competitive dynamics. Gotham provided our client with a clear view on the target’s competitive positioning and recessionary risk in the mining end-market, commodity prices, and macro mining trends, and growth potential in the construction end-market, which allowed our client to make informed decisions during the bidding process.
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Customer Due Diligence of Oil & Gas Aftermarket Parts Supplier: Determining Purchasing Processes, Competitive Positioning, and Market Trends
Conducted focused customer due diligence to gain critical customer insights from major drillers regarding purchasing processes, competitive positioning, and market trends. Gotham conducted 31 anonymous interviews with personnel at rig sites, maintenance yards, and corporate headquarters of on-shore and off-shore drilling companies to: 1) identify selection criteria and determine whether purchasing decisions are made at the drill site or at corporate; 2) establish the target’s strengths and weaknesses vis-à-vis key competitors; and 3) understand market risks and opportunities in light of low oil prices and technological changes. Gotham’s deep customer insights and first-hand customer account of market trends allowed our PE client to submit a well-informed bid.
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