Technology
Gotham's technology expertise ranges from establishing technology use cases/applications and end-market opportunities, to establishing technology differentiation and competitive moat, to assessing product development processes and capabilities, to developing effective sales engine, to developing actionable technology strategies. We work with a wide spectrum of software, hardware, services, and e-commerce companies, including:
Customer & Market Due Diligence Of Corn Milling Equipment Manufacturer: Establishing Market Opportunity For New Technology
Conducted a 3-week customer & market due diligence of a corn milling equipment manufacturer to provide clarity on the market opportunity for a new technology. Gotham: conducted 30 anonymous interviews with plant managers, feed merchandisers, nutritionists, and other industry participants to understand ethanol plant buying behavior and positioning of enhanced byproducts in animal feed end-markets; and established ethanol plant capacity and production over time as well as prevalence of various feed sources. By confirming a significant market opportunity for this new technology, Gotham was able to give the client confidence to move forward with their pursuit of the target.
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