Route-based Services
Customer & Market Due Diligence of Plumbing and Drain Cleaning Services Company: Establishing Target’s Brand Reputation and Growth Opportunities
Conducted 4-week customer & market due diligence to: (1) validate defensibility of target’s residential business; (2) establish/confirm growth opportunity in the commercial business; and (3) validate the opportunity to expand into the water damage restoration market. Gotham undertook an exhaustive fact-based approach: consumer panel and customer surveys; commercial customer surveys and interviews across 11 end-markets; deep-dive analysis of several years of job-level data; and detailed competitive landscapes in each of the target’s territories. Gotham’s fact-based conclusions allowed our client to gain confidence in defensibility of the target’s market position and viability of its growth plan leading to the successful close of the transaction.
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Customer & Market And Operational Due Diligence Of Leading Propane Distributor: Determining Branch-level Margin Expansion Opportunities And Market Position
Conducted 2-week customer & market and operational due diligence to: validate capture of pricing and operating efficiencies at acquired companies; establish local market dynamics and target’s competitive positioning; and assess regulatory and substitution threat. Gotham: surveyed ~750 propane consumers in target’s service areas; identified/profiled key competitors and conducted 32 competitor interviews in target’s local markets; analyzed zip-code-level propane supply, consumption, pricing, and heating degree day trends; determined pricing optimization and segmentation opportunity; assessed substitution threat from natural gas, electricity, and heat pumps; and analyzed pricing, delivery, and backoffiice expenses at 25+ acquisitions. Comfortable with the target’s opportunity to acquire family-owned local propane distributors and capture pricing/operations improvements, our client was able to move forward with an aggressive but well-informed bid.
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Operational Due Diligence of National Coffee Roaster and Distributor: Establishing Quick Read On Cost Savings to Support Early Stage Go/No-go Decision
Conducted 2-week operations assessment of target to establish initial read on cost reduction opportunities. Despite limited access to the target’s management, plants, and operations data, Gotham was able to create a clear picture of the target’s cost structure in both operations and its DSD network. While the cost reduction opportunities needed to achieve our client’s financial target did exist, capturing those savings posed significant culture and business strategy challenges. Given the high valuation of the target and the significant hurdles standing in the way of savings, the client leveraged our work to make a fact-based decision at the early stage of the process to exit the auction process.
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Market Study For Foodservice Fresh Produce Distributor: Establishing Customer Buying Behavior And Competitive Positioning
Developed a fact-based market study for a foodservice fresh produce distribution company to provide clarity on market and competitive dynamics. Gotham: conducted 55 anonymous interviews with and collected 134 survey responses from foodservice buyers to determine the company’s competitive positioning and the customer buying behavior; and developed bottom-up market sizing models to pin down the addressable market size for each foodservice end-market. By identifying executional areas where the company was underperforming its competitors, Gotham guided management’s focus on sales and operational execution improvement opportunities to improve the company’s competitive positioning, reduce customer attrition, and drive growth.
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Sales Optimization At Foodservice Fresh Produce Distributor: Assessing Salesforce Effectiveness and Developing A Commercial Operations Turnaround Plan
Conducted a 6-week commercial assessment for an entrepreneurial regional foodservice fresh produce distributor recently acquired by a PE firm, with the objectives of diagnosing financial underperformance and designing a commercial operations turnaround plan. To this end, Gotham: conducted a robust customer attrition analysis; interviewed salesforce and customers; mapped and assessed current processes; and reviewed performance measurement tools and KPIs. Gotham identified customer attrition drivers, sales process gaps, and organizational challenges, and redesigned the sales model to a hunter-maintainer structure with inside sales and improved service coordination. New KPIs, reporting dashboards, and a structured meeting cadence were implemented, unlocking 6–8% revenue and 10–12% EBITDA improvement opportunities.
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Operations Improvement At Single-family Home Rental Company: Establishing Efficient Organization Structure And Processes To Drive $100MM In EBITDA Uplift
Conducted 12-week operations diagnostic to identify opportunities to streamline and reduce cost of client’s operations. To this end, Gotham: redesigned the corporate organization; surveyed 300+ front-line employees to understand their activities; visited multiple local markets and toured homes; mapped all processes front-to-back; and conducted deep-dive analyses of the client's operational performance to establish and quantify savings opportunities. Gotham identified opportunities to increase the client’s EBITDA by $100MM and developed project charters, role-specific KPIS, and a technology plan to jumpstart the capture of identified opportunities. The client launched the implementation effort immediately, with organizational restructuring implemented within 4 weeks.
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